All companies work due to some needs. They support their customers with their needs, but the problem is that NO One Can Force a Person to Use one company’s Product. So companies are oriented by their customers. That’s the main reason why a company run a pull up or in general, Survey.
Market researchers tend to those survey tending market in different segments and based on Findings, Give highly educated suggestions. There are so many area to investigate: Communication, Strategies, Management, and C.R.M Control, Innovations, Needs’ orientation, Performance, SWOT analysis, Clinics, Critics’ opinions and other variety of types.
To achieve the best results, surveys should be run in high quality in different steps: Design, Plan, and operation. Each step should be handled so carefully. If Survey runs the best, Market is in Companies’ Hand.